Retail Brand: Conversion-Focused Redesign
- Industry
- Retail — E-commerce
- Overview
- Qualified leads increased 40% in 90 days after a full-site CRO audit and conversion-focused redesign
Supercharging Digital Performance
Qualified leads increased 40% in 90 days after a full-site CRO audit and conversion-focused redesign
The Challenge
The client had steady traffic but weak conversion performance. Product pages were cluttered, CTAs were inconsistent, and the checkout path created unnecessary friction. Their site looked modern but did not guide users toward action.
The Strategy
We ran a full conversion audit, rebuilt page hierarchy, simplified key templates, improved mobile UX, and standardized primary CTA patterns. We also tightened page speed and reworked copy to reduce hesitation at decision points.
SEO
Content Marketing
LinkedIn Ads
CRO
The Results
Within 90 days, qualified leads increased by 40%, checkout completion improved, and bounce rate dropped across high-intent pages. The site shifted from being “informational” to consistently revenue-supporting.
"Within three months, our site went from a cost center to our top lead source. The ROI is not even close."