Marketing Strategy Paid Media SEO SEO vs SEM Marketing: What You Need to Know About These Important Strategies December 15, 2021 by admin If you’ve researched marketing strategies, you’ve likely come across two common terms: SEO and SEM. While the two may sound similar, they are two different strategies that can work together in your marketing. Let’s look at what SEO and SEM are, their similarities and differences, and how the two can complement your overall marketing efforts. […] Read more »
Marketing Strategy Paid Media Social Media Organic vs. Paid Social: Everything You Need To Know August 4, 2021 by admin Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40 billion, and we’re expecting a steady incline through 2022. The nationwide adoption of social media marketing comes in response to more and more active social media […] Read more »
Data Science Marketing Strategy Paid Media How will the Apple vs Facebook Data Feud Affect You? May 26, 2021 by admin In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and perhaps covert, collection and sale of their data through apps like Facebook, Snapchat, and more. It does so by alerting users that certain apps may track […] Read more »
Marketing Strategy Paid Media Does My Phone Listen to My Conversation for Advertising? April 1, 2021 by admin Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to your conversations unless you’ve activated a voice assistant. We’ve done the research and broken down everything you should know about your smartphone’s listening and data collection […] Read more »
Paid Media AI-Powered PPC is the Future of Ad Management July 21, 2020 by admin Artificial intelligence is finding its way into nearly every marketing strategy, from content marketing to SEO to PPC. When it comes to delivering smarter ads, AI is the golden ticket. There are many reasons why artificial intelligence lends itself well to PPC management. From smarter bids to instantaneous campaign optimizations, let’s look at why AI […] Read more »
