Marketing Strategy Paid Media Social Media Organic vs. Paid Social: Everything You Need To Know August 4, 2021 by admin Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40 billion, and we’re expecting a steady incline through 2022. The nationwide adoption of social media marketing comes in response to more and more active social media […] Read more »
Marketing Strategy Social Media How Social Media Marketing is Bridging the Customer Experience Gap July 7, 2021 by admin Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas and identities that are more in tune with social trends and better understand our specific markets. Of the 82% of Americans on social media sites, almost […] Read more »
