Marketing Strategy Social Media How Social Media Marketing is Bridging the Customer Experience Gap July 7, 2021 by admin Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas and identities that are more in tune with social trends and better understand our specific markets. Of the 82% of Americans on social media sites, almost […] Read more »
Data Science Marketing Strategy Why You Need All Your Data in One Place June 23, 2021 by admin You’ve been collecting data for most of your life. All of your stored photos, contacts, messages, documents, and files make up your digital fingerprint, and that fingerprint is growing every day. The new digital era means that more and more services are going paperless and accessed and stored on internet-based servers rather than limited storage […] Read more »
Marketing Strategy What is an Omnichannel Marketing Strategy? June 9, 2021 by admin Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10 minutes. You decide the price is too high, and you close your browser to check Instagram. A few minutes later, you see an advertisement for the […] Read more »
Data Science Marketing Strategy Paid Media How will the Apple vs Facebook Data Feud Affect You? May 26, 2021 by admin In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and perhaps covert, collection and sale of their data through apps like Facebook, Snapchat, and more. It does so by alerting users that certain apps may track […] Read more »
Marketing Strategy SEO Internal vs External Linking for SEO Writing May 12, 2021 by admin Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with great SEO by giving them higher search rankings and optimized rich cards, but the relationship is mutually beneficial. Google favors businesses with great SEO because it […] Read more »
Data Science Marketing Strategy How to Incorporate Data Science Into Your Marketing Stack April 29, 2021 by admin Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’ future needs and behaviors. It may surprise you that the data you collect sometimes conflicts with your intuitions about your own customers. For that reason, and […] Read more »
Marketing Strategy 4 Marketing Tips for Construction Companies April 20, 2021 by admin Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a few industry giants, construction companies need to differentiate themselves amongst a sea of competitors, using data and market research to drive marketing decisions. For construction companies […] Read more » Marketing
Marketing Strategy SEO Understanding the New 2021 Google Core Update April 15, 2021 by admin Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search engine to improve the user experience. As a result, Google rewards the businesses who optimize their content by providing higher rankings and, therefore, more traffic. With […] Read more »
Marketing Strategy The 4 Best CRM Software Options For Construction Companies April 9, 2021 by admin Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen and bathroom remodels, your project probably involves a handful of contractors, suppliers, insurance contacts, and permitting experts. It’s no surprise that more construction companies are integrating […] Read more » Marketing
Marketing Strategy Paid Media Does My Phone Listen to My Conversation for Advertising? April 1, 2021 by admin Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to your conversations unless you’ve activated a voice assistant. We’ve done the research and broken down everything you should know about your smartphone’s listening and data collection […] Read more »
