Marketing Strategy Web Design How to Build a Website for Construction Companies March 18, 2021 by admin To someone searching for construction services online, your website is the cover page of your business. Studies show that most people search for reviews and recommendations online before making a purchase, and just under half will go to a company’s website before reaching out. If people don’t find what they’re looking for or feel you […] Read more » Marketing
Marketing Strategy SEO How to Improve SEO for Voice Search March 16, 2021 by admin Voice search has quickly become one of the most popular ways of performing online queries. With 55% of people using voice search regularly to ask questions or look up items on their smartphones, it’s apparent that the traditional SEO needs to adjust to accommodate this change. With recent technological improvements, voice search has also become […] Read more »
Marketing Strategy Digital Marketing: Should You Hire a Contractor or an Agency? March 4, 2021 by admin Most business owners have to outsource for marketing opportunities and campaigns. While some large businesses can hire dedicated marketing staff to handle the task, smaller companies might not have the budget. Deciding who to hire can be a monumental task. Marketing agencies and subcontracting companies have different approaches and provide various benefits to the business, […] Read more »
Marketing Strategy Everything Marketers Need to Know About Analyzing Their Email Marketing Data December 10, 2020 by admin Email marketing is growing in popularity, and for good reason. According to Hubspot, email generates $38 for every $1 spent, marketers who use segmented campaigns see as much as a 760% increase in revenue, and 80% of business professionals believe that email marketing increases customer retention. The list of email statistics goes on. But to […] Read more »
Marketing Strategy How to Accelerate Your Decision-Making Velocity October 22, 2020 by admin No matter what your role is at your company, you’re likely making decisions every day. But for executives like a CEO CMO, CTO, COO, or even CFO, your decisions can make the biggest impacts, ranging from your company culture to how your industry (or the public) views you, to your ability to sign and retain […] Read more »
Marketing Strategy Neuromarketing How Neuroscience Can Reveal What a Consumer Really Wants October 8, 2020 by admin Neuroscience in marketing has gained popularity over the last decade. This approach is based on understanding how consumers think. Studies show that 95% of thinking occurs in our subconscious minds and people use conscious thought to rationalize behavior. Neuroscience Neuroscience is a very complex and advanced study of the nervous system. It denotes the study […] Read more »
Marketing Strategy What is Data-Driven Web Design? July 28, 2020 by admin These days, building a website is much more than filling empty space with words and images. We’re past the point of guessing about what our target (and real) audiences care about. The good news: we can now make much smarter choices that can make real impacts on our bottom line. Digital marketing has brought about […] Read more »
