Artificial intelligence Deep Learning vs Neural Network: What’s the Difference? July 7, 2020 by admin In today’s world of data-driven marketing, machine learning, neural network, and deep learning technologies are starting a revolution. They help marketers understand data and build practical Artificial Intelligence applications. Although the terms “deep learning” and “neural networks” have been used interchangeably, it’s essential to understand their similarities and differences. Let’s look at what both of […] Read more »
Data Science OLAP 101: What it is and How to Apply it to Your Marketing June 9, 2020 by admin A good volume of data, paired with insightful analysis, makes for a powerful data-driven marketing strategy. OLAP, or online analytical processing, can help with this. Market research needs to be fast, intuitive, and interactive to help boost decision making. OLAP is the perfect partner for this market research and analysis. What is OLAP? […] Read more »
Neuromarketing Neuromarketing: What it is and how to Apply it May 30, 2020 by admin Neuromarketing, sometimes called consumer neuroscience, is a new and emerging field in marketing which benefits from knowledge about how the human brain works. Neuromarketing takes advantage of brain imaging technologies such as functional Magnetic Resonance Imaging (fMRI) to examine the brain’s responses to marketing cues and stimuli. Using fMRI, researchers can look at the brain’s […] Read more »
Data Science How To Use Big Data To Optimize Your Online Strategy May 20, 2020 by admin Marketing has long been thought of as the balance between Art and Science. But it’s only recently that we can maximize insights using advances in the sciences, such as mathematical modeling or machine learning, to truly respect the science side of marketing. From Google Analytics to your marketing automation platform, there’s a goldmine of data […] Read more »
Artificial intelligence How To Predict Consumer Behavior Using AI Marketing May 5, 2020 by admin smartboost · How to Predict Consumer Behavior Using AI Marketing As a marketer, wouldn’t it be nice to know your prospect’s next move? Furthermore, would you like to react in real-time when they are researching a competitor, commenting on social media about a problem they’re looking to solve, or ready to pull the trigger and […] Read more »
