Marketing Strategy Neuromarketing How Neuroscience Can Reveal What a Consumer Really Wants October 8, 2020 by admin Neuroscience in marketing has gained popularity over the last decade. This approach is based on understanding how consumers think. Studies show that 95% of thinking occurs in our subconscious minds and people use conscious thought to rationalize behavior. Neuroscience Neuroscience is a very complex and advanced study of the nervous system. It denotes the study […] Read more »
Data Science How Does autoML Work? September 25, 2020 by admin Data-driven marketing is all the rage today, and rightfully so. With advancements in AI, like automated machine learning, businesses can now access techniques, insights and models that previously required specialized expertise. From improving efficiency and increasing revenue to giving your company the competitive edge, read on to find out about the future of machine learning […] Read more »
Data Science The Pros and Cons of Google Data Studio September 11, 2020 by admin Watch Video When it comes to digital marketing, there are dozens of tactics to choose from: lead gen-focused website redesigns, SEO, content marketing, paid and organic social media… the list goes on and on. Each tactic comes with a host of programs and platforms to get familiar with, from web UI mockup tools like Figma […] Read more »
Artificial intelligence How to Implement Emotional Intelligence Using Opinion Mining September 4, 2020 by admin Watch Video As humans, we can easily identify emotions in face-to-face conversations, written text, videos, and images. But what if machines could analyze emotions in the same way, and understand the sentiments behind these facial expressions? Well, they may be able to. Here, we will explain what sentiment analysis is and how machine learning uses […] Read more »
Data Science Is Augmented Analytics the Future of Marketing? August 28, 2020 by admin Watch Video We are living in an era of big data. All of this information is growing and comes from major sources like Google, Amazon, Facebook, Twitter, Netflix, and more. These sites build user profiles and are always adding more information, content, and products. To handle all this data, we need new Business Intelligence tools […] Read more »
Artificial intelligence Why Companies Need to Implement a Data & AI Culture August 21, 2020 by admin Imagine being the captain at the helm of a ship. You close your eyes and point blindly, using only your gut to guide you. Seems risky, right? If you’re solely relying on your instincts to make business decisions, craft marketing campaigns, and write sales copy, you’re pretty much running your company or department the same […] Read more »
Creative How to Blend Creativity and Intelligence as a Marketer August 13, 2020 by admin When you think of marketing campaigns, what do you think of? Big-budget Super Bowl commercials built to make the audience laugh? Or spreadsheets upon spreadsheets of metrics and analytics? Today’s smart marketers know that it’s a blend of both creativity and intelligence, not just one or the other, that leads to real results. Collecting and […] Read more »
Marketing Strategy What is Data-Driven Web Design? July 28, 2020 by admin These days, building a website is much more than filling empty space with words and images. We’re past the point of guessing about what our target (and real) audiences care about. The good news: we can now make much smarter choices that can make real impacts on our bottom line. Digital marketing has brought about […] Read more »
Paid Media AI-Powered PPC is the Future of Ad Management July 21, 2020 by admin Artificial intelligence is finding its way into nearly every marketing strategy, from content marketing to SEO to PPC. When it comes to delivering smarter ads, AI is the golden ticket. There are many reasons why artificial intelligence lends itself well to PPC management. From smarter bids to instantaneous campaign optimizations, let’s look at why AI […] Read more »
Web Design The Importance of Data Visualization in Marketing July 14, 2020 by admin The brain processes countless amounts of data a day, with 90% of that data being visual. We can process visual information much faster than information in other forms. We are living in an era of big data and it’s difficult for us to understand large amounts of data in rows and columns. But when we […] Read more »
