Data Science AWS vs Azure vs Google Cloud: Which Cloud Storage Option is Best for You? November 17, 2021 by admin In an age of virtual working, cloud computing softwares are becoming increasingly important. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud are three of the top names in cloud computing and all great options for your business. Here, we break down some of the most important similarities and differences between the two and help […] Read more »
Neuromarketing 6 Ways You Can Use Neuromarketing in Your Digital Marketing Strategy [Infographic] September 30, 2021 by admin Neuromarketing is a powerful science-backed theory that can help marketers understand who to target. Check out our infographic below, based on our comprehensive blog all about neuromarketing, to find out how to incorporate neuromarketing in your digital marketing strategy. Read more »
Marketing Strategy Neuromarketing What is a Social Mindset and How Can It Help Your Business? September 22, 2021 by admin Here at smartboost, we go beyond just providing marketing services. We value our employees and their ideas and believe that when the whole team is inspired and feels valued, magic happens. To accomplish this, we employ what’s called a social mindset. A social mindset focuses more on people than processes and gives everyone an active […] Read more »
Marketing Strategy What is Data-Driven Marketing? September 7, 2021 by admin In today’s marketing world, it’s no longer enough to just hope you’re reaching the right audiences. Gone are the days of billboards, blanketed commercials, and paper handouts. These strategies are still used but have been replaced with their data-driven counterparts. Now, we can use data to geofence exactly where billboards or ads should be placed […] Read more »
Marketing Strategy How a Mobile App Can Increase Customer Loyalty August 25, 2021 by admin Customer loyalty is essential to your online brand. Market research by Hubspot reveals that if an online retailer provides excellent service, customers are 93% more likely to return for a repeat purchase. With that in mind, you should focus your marketing efforts on creating the best experience possible for anyone who visits your site, including […] Read more »
Marketing Strategy Paid Media Social Media Organic vs. Paid Social: Everything You Need To Know August 4, 2021 by admin Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40 billion, and we’re expecting a steady incline through 2022. The nationwide adoption of social media marketing comes in response to more and more active social media […] Read more »
Marketing Strategy Web Design Web Applications vs. Websites vs. Mobile Apps July 21, 2021 by admin Web applications, websites, and apps make up the fabric of our digital world. As far as software goes, these three categories define how we access everything from social media to online shopping. As the Internet has morphed and changed over the last 38 years, we are no longer limited to plain text HTML landing pages. […] Read more »
Marketing Strategy Social Media How Social Media Marketing is Bridging the Customer Experience Gap July 7, 2021 by admin Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas and identities that are more in tune with social trends and better understand our specific markets. Of the 82% of Americans on social media sites, almost […] Read more »
Data Science Marketing Strategy Why You Need All Your Data in One Place June 23, 2021 by admin You’ve been collecting data for most of your life. All of your stored photos, contacts, messages, documents, and files make up your digital fingerprint, and that fingerprint is growing every day. The new digital era means that more and more services are going paperless and accessed and stored on internet-based servers rather than limited storage […] Read more »
Marketing Strategy What is an Omnichannel Marketing Strategy? June 9, 2021 by admin Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10 minutes. You decide the price is too high, and you close your browser to check Instagram. A few minutes later, you see an advertisement for the […] Read more »
