Data Science Marketing Strategy Paid Media How will the Apple vs Facebook Data Feud Affect You? May 26, 2021 by admin In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and perhaps covert, collection and sale of their data through apps like Facebook, Snapchat, and more. It does so by alerting users that certain apps may track […] Read more »
Marketing Strategy SEO Internal vs External Linking for SEO Writing May 12, 2021 by admin Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with great SEO by giving them higher search rankings and optimized rich cards, but the relationship is mutually beneficial. Google favors businesses with great SEO because it […] Read more »
Data Science Marketing Strategy How to Incorporate Data Science Into Your Marketing Stack April 29, 2021 by admin Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’ future needs and behaviors. It may surprise you that the data you collect sometimes conflicts with your intuitions about your own customers. For that reason, and […] Read more »
Marketing Strategy 4 Marketing Tips for Construction Companies April 20, 2021 by admin Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a few industry giants, construction companies need to differentiate themselves amongst a sea of competitors, using data and market research to drive marketing decisions. For construction companies […] Read more » Marketing
Marketing Strategy SEO Understanding the New 2021 Google Core Update April 15, 2021 by admin Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search engine to improve the user experience. As a result, Google rewards the businesses who optimize their content by providing higher rankings and, therefore, more traffic. With […] Read more »
Marketing Strategy The 4 Best CRM Software Options For Construction Companies April 9, 2021 by admin Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen and bathroom remodels, your project probably involves a handful of contractors, suppliers, insurance contacts, and permitting experts. It’s no surprise that more construction companies are integrating […] Read more » Marketing
Marketing Strategy Paid Media Does My Phone Listen to My Conversation for Advertising? April 1, 2021 by admin Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to your conversations unless you’ve activated a voice assistant. We’ve done the research and broken down everything you should know about your smartphone’s listening and data collection […] Read more »
Marketing Strategy Web Design How to Build a Website for Construction Companies March 18, 2021 by admin To someone searching for construction services online, your website is the cover page of your business. Studies show that most people search for reviews and recommendations online before making a purchase, and just under half will go to a company’s website before reaching out. If people don’t find what they’re looking for or feel you […] Read more » Marketing
Marketing Strategy SEO How to Improve SEO for Voice Search March 16, 2021 by admin Voice search has quickly become one of the most popular ways of performing online queries. With 55% of people using voice search regularly to ask questions or look up items on their smartphones, it’s apparent that the traditional SEO needs to adjust to accommodate this change. With recent technological improvements, voice search has also become […] Read more »
Marketing Strategy Digital Marketing: Should You Hire a Contractor or an Agency? March 4, 2021 by admin Most business owners have to outsource for marketing opportunities and campaigns. While some large businesses can hire dedicated marketing staff to handle the task, smaller companies might not have the budget. Deciding who to hire can be a monumental task. Marketing agencies and subcontracting companies have different approaches and provide various benefits to the business, […] Read more »
